IMAGERIE

2009

To develop new visual branding, Vaillancourt turned to Sid Lee in Montreal.Centered on the idea of “breathing easier”, the STM unveils its new identity. Boasting a simple, colourful design, it communicates the brand’s “Society in Motion” positioning. The colour blue (the STM) and the colour yellow (public transit users) unite to create the colour green (the brand’s new eco-friendly vision).

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